As digital technologies continue transforming business at an exponential rate, keeping up with ever-evolving SEO trends is crucial for those looking to grow their online presence and outpace competitors. The SEO landscape underwent seismic shifts in 2022 with the rollout of Google’s Core Update, passage of legislation like Europe’s GDPR and California’s CCPA, and new discoveries around AI-generated content and personalized experiences.
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As we turn the page to 2024, clues from leading search engines, analytics tools, and early adopter websites point to several innovations primed to reshape search optimization. This post by a top SEO Company analyzes the most promising new techniques and platforms business owners should investigate to supercharge their SEO and stay ahead of the digital curve in the coming year.
#1 AI-generated content
Artificial intelligence (AI) has become ubiquitous in digital marketing, from chatbots and email automation to predictive analytics and influencer identification. In 2024, AI is poised to disrupt search engine optimization with the rise of AI-generated content. This technology leverages natural language processing algorithms and machine learning to generate human-like content at scale. By analyzing vast amounts of data and creating content that mimics the style and tone of human-written articles, AI-generated content enables businesses to produce high-quality, SEO-friendly content quickly and efficiently. In fact, Google itself is exploring the use of natural language generation (NLG) to create featured snippets in search results. Ron del Rosario, Link Building Manager at a leading SEO service company shares that this means businesses who invest in AI-generated content will be better positioned to rank at the top of search engine results pages (SERPs).
#2 Video optimization
Video content continues to soar in popularity, with over 1 billion hours watched on YouTube daily and nearly two-thirds of the world’s internet users consuming video content each month. As people increasingly prefer visual media over text-based information, businesses must prioritize video SEO to maintain their competitive edge. In 2024, this will include optimizing video titles, descriptions, and tags for relevant keywords, as well as creating compelling thumbnails and transcripts to improve accessibility and rankings. Additionally, incorporating interactive features like polls, quizzes, and links within videos can boost engagement and dwell time on a website – two key factors that search engines consider when ranking pages.
#3 Voice search optimization
Voice search has been on the rise since the introduction of virtual assistants like Siri, Alexa, and Google Home. In 2024, it is expected to account for nearly half of all online searches. As consumers increasingly rely on voice commands to find information and make purchases, businesses must optimize their content for voice search. This includes incorporating long-tail keywords that mimic natural language queries and creating FAQ-style content that answers common voice search questions. Implementing structured data markup, which provides context to search engines about the content on a website, can also help improve visibility in voice search results.
#4 Mobile-first indexing
With the majority of internet traffic now coming from mobile devices, it’s no surprise that Google has shifted its focus to mobile-first indexing. This means that Google now primarily uses the mobile version of a website to rank pages in search results, rather than the desktop version. To stay ahead, businesses must ensure their website is mobile-friendly and optimized for speed and user experience. This includes using responsive design, optimizing images and videos for mobile devices, and eliminating any elements that may slow down page loading times.
#5 User-focused optimization
Search engines are increasingly prioritizing user experience when ranking websites. This means that businesses must go beyond traditional on-page SEO tactics and focus on optimizing for the user. In 2024, this will include creating personalized experiences based on user behavior and preferences, improving website accessibility for those with disabilities, and providing high-quality content that is relevant and valuable to users. By prioritizing the user, businesses can improve metrics like bounce rates and dwell time, which signal to search engines that a website is providing a positive user experience.
#6 Blockchain-based SEO
Blockchain technology is gaining traction in the digital marketing space, offering new possibilities for improving SEO. With its decentralized and transparent nature, blockchain has the potential to create more accurate and trustworthy data for search engine algorithms. This can help combat issues like fake traffic and link spam, which can negatively impact a website’s SEO. As blockchain continues to evolve and gain adoption, businesses should consider exploring its potential for enhancing their search optimization efforts.
#7 Local SEO optimization
With the rise of location-based searches, local SEO has become more important than ever for brick-and-mortar businesses. In 2024, local SEO will continue to play a crucial role in helping businesses attract nearby customers through tactics such as optimizing for Google My Business, creating location-specific landing pages, and encouraging online reviews and ratings. Additionally, with the growth of voice search, it’s essential for businesses to optimize their listings on virtual assistants like Siri and Google Assistant to improve their chances of appearing in local voice search results.
#8 Multi-channel optimization
In today’s digital landscape, consumers are interacting with businesses across multiple channels, from social media and email to search engines and websites. To stay ahead, businesses must optimize their presence on all these channels to ensure a consistent brand experience for users. This includes optimizing social media profiles for relevant keywords, creating informative and engaging email content, and implementing a solid cross-channel strategy that integrates all channels seamlessly.
#9 AI-powered analytics
In addition to using AI for content creation, businesses can also leverage this technology for advanced analytics. By tracking user behavior and preferences across channels, AI can provide valuable insights into consumer trends and preferences. This can help businesses tailor their SEO strategies and optimize their content to better meet the needs and interests of their target audience. As AI continues to evolve, it will become an increasingly critical tool for businesses looking to stay ahead in the competitive landscape.